05 Mar Digital Marketing Advisor | Leading Independent Law Firm

Location: Melbourne or Sydney, Australia | Job ID: 950551

  • Drive client and market engagement for a leading Australian firm
  • Excellent career progression in a growing team
  • Lead the development of and execute the firms digital marketing strategy

We have an opportunity for an experienced Digital Marketing Advisor to join the national Business Development, Marketing & Communications team of a leading Australian law firm. Reporting to the Marketing & Communications Manager, this role will play an integral role in the execution of the firm’s digital marketing strategy to drive client and market engagement.

Role responsibilities

  • Work with the Marketing, Communications and Business Development teams to develop a digital marketing strategy.
  • End to end management of the firm’s e-marketing publications across a wide range of channels including internal newsletters, client updates, thought leadership reports.
  • Execute the digital stream of the firm’s go-to market sector campaigns, as well as the firm’s graduate, community, diversity and alumni initiatives.
  • Optimise content across the firm’s core digital channels to increase search engine rankings, including the intranet, website and social media channels (LinkedIn, Facebook and Twitter).
  • Increase traffic, lead generation, client engagement and reach, covering paid, owned and earned media across channels and platforms.
  • Develop a reporting framework for monitoring and measuring the effectiveness of our digital strategy.
  • Provide advice and optimise content across the firm’s core channels to increase profile.
  • Proactively identify opportunities for digital media coverage.
  • Develop and manage a schedule of regular digital content distribution.
  • Filming, editing and publishing video content.

Required skills and qualifications

  • Marketing, digital or communications tertiary qualification.
  • Experience within a digital media role
  • Demonstrated understanding of contemporary practice and trends in relation to digital and online communications.
  • Demonstrated ability to execute digital marketing campaigns.
  • Experience utilising data analytics to improve and/or modify communication plans.
  • Experience with web and social media analytics.
  • Experience in using all forms of digital media.
  • Highly organised with the ability to prioritise multiple tasks.
  • Excellent interpersonal skills and ability to interact at all levels.
  • Strong attention to detail and eye for detail.
  • Excellent communication and presentation skills.

For more information, including a more detailed job description, please contact Lauren Jansen for further information and to apply.

EMAIL LAUREN

Lauren Jansen
Consultant
Australia
D: +61 2 8042 7973
M: +61 400 312 073
E: lauren@daltonhandley.com
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